Content recommendation company Taboola has bought rival Outbrain for $250M in cash and 30% equity; Taboola says it will hit $1B in revenue in 2019 (Lara O'Reilly/Digiday)

Lara O’Reilly / Digiday:

Content suggestion firm Taboola has acquired rival Outbrain for $250M in dollars and 30% equity Taboola states it will strike $1B in profits in 2019  —  Outbrain and Taboola — the Ross and Rachel “will they, would not they” online advertising and marketing tale of our instances — could at last have its pleased ending.

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